Creative Brief – Start Projects with Clarity (Notion)

"A problem well stated is a problem half solved.” – Charles Kettering

Starting a project can feel overwhelming when you’re faced with incomplete information or vague goals. I’ve experienced this first-hand—receiving briefs missing key details that led to endless back-and-forth, slowing the process and creating unnecessary ‘Slack time.’

If you’ve faced similar challenges, I’ve created a structured template to cut through the confusion and start your projects with clarity. It helps you streamline collaboration and ensure everyone is aligned from the beginning, reducing delays and frustration.

This template is also perfect for freelancers handling disorganised briefs from clients. You can send it directly to your stakeholder or anyone responsible for briefing you on a new project or feature.

This project brief template is perfect for you if:

• You need a simple structure that covers all project aspects—goals, audience, and technical requirements.
• You want to reduce time wasted on back-and-forth caused by unclear briefs.
• You’re looking to improve time estimates and better manage deadlines.
• You want a clear way to set realistic expectations for both you and your stakeholders.
• You’re a freelancer or creative professional dealing with clients or stakeholders who struggle to articulate their needs.

What You’ll Get:

• A comprehensive template that covers 5 key areas: overall project context, audience understanding, design & technical needs, communication & stakeholders, and execution & evaluation.
• 30 thoughtful questions/themes that help clarify every detail, making sure you get the information you need upfront.
• Time-saving prompts that eliminate the need for constant clarifications.
• A flexible format that allows you to remove or adjust questions based on your stakeholder’s availability and the complexity of the project.

Why You’ll Love It:

This template helps you get the right answers the first time, making your projects faster and more efficient. It brings clarity and sets the foundation for smooth collaboration, so you can spend less time chasing details and more time delivering great work. As Charles Kettering said, “A problem well stated is a problem half solved.” With this template, you’ll solve half the problem before even starting.

FAQs:

• Does this work on the free version of Notion?
  Yes! After your purchase, I’ll provide you with a link to duplicate it into your Notion workspace.
• Are my changes private?
  Yes! Your changes remain private, allowing you to edit the template to match your personal style.
• What if I don't like using Notion?
  I've got you covered. You can find a simplified printable version of this template on my profile. This version can also be imported into Goodnotes, allowing you to use it digitally while enjoying the flexibility of handwritten notes.
• Is there a refund policy?
  Absolutely! If you're not satisfied, contact me within 7 days with your feedback, and I’ll issue a refund.
• Can I share this?
  No, this template is for personal use only. Please don’t share, distribute, or sell it in any form. By downloading, you agree to these terms, which are enforceable under copyright law.
• What makes Claudia Sabbadin qualified to create this?
  I’m just starting as a content creator and may not have a huge following yet, but I hold a Master’s degree in UX design and have extensive experience in the field. I’ve refined various resources through countless iterations to ensure they are practical and user-friendly. I’m excited to share these with you, hoping they will enhance your experience. You can also find more free articles to read on my Medium blog.